the Newsroom


Browse through our univers of sneaker-related stories and campaign-driven microsites. We strive to serve you the latest info about releases and forthcoming launches, but also wish to inspire and spread our love for the sneaker-culture.


UltraBoost X


The x model is more than a running shoe and the elegant design works for training, but just as much as fashionable part of your sneaker collection.


Spring is coming 


The cold winter is coming to an end, the days get longer and it's time to dust off your spring wardrobe.


The history of eqt 


On January adidas Originals will release yet a new interpretation of the popular EQT collection. It is 26 years since the first EQT release in 1991 and a lot has happened, but EQT's core is still the same. We explore the equipment line from the beginning until now.


CITY Guide: BErlin 


As adidas Originals unveiled their 2017 EQT collection, Team Rezet went to Berlin to look at the launch, but we also had time to find our favorite spots in the cool city.




Kanye West has gradually gotten some experience with sneaker collaborations, and now in a decade created some of the most sought after sneakers. We look back at Kanye's journey from the collaboration with Nike and all the way to the massive Yeezy hype we know today.


YEEZY 350 V2 Raffle 


Yeezy 350 V2 is back again. This time in a minimalstic black and white colourway. Have a look at our raffle sign-up site below. Please note that we only accept sign-ups from Denmark.


NMD x Bedwin & the Heartbreakers 


The adidas Originals X Bedwin collaboration releases November 26th at CET 00:00. Sign-up for a release reminder at the story - then we'll make sure to notify you, when the products go online.


Lærke andersen 


Lærke Andersen is a new fashion brand that seeks to erase the boundaries between the feminine and masculine and combine function with quality and design.


Rezet Charity tee 


In order to put focus on the annual campaign by Danish Refugee Council, we've desgined this limited edition t-short. Take a look at the good people wearing the shirt. 




Plenty of new arrivals, and they are good. Our Women's Director Frederikke has selected 5 favourites for this fall, maybe you find something you like, as well?




Asics has for many years been one of the most prolific producers of collabs with all kinds of sneaker shops, fashion houses, designers etc. Once again we have been in the archives, for our idea of an all-time Asics Collab Top 10.


Autumn lookbook girls


Join us for a trip to Enghave Brygge, in the company of The North Face, Soulland, adidas Originals, Nike Sportswear, New Balance and HALO for the season's girls lookbook.


An icon returns 


Gazelle is one of Adidas's most iconic silhouettes and paved the way for many sneaker designs since. Gazelle was first released in 1966 as a training shoe.




The Nike Air Max 1 model created Nike's great success in the early '90s, and has since then been an all-time favorite for many sneaker-freaks. We have ranked the top 10 colourways of the classic sneaker!


Launching: Nike beautiful x Powerful 


In honor of Nike's latest campaign "Nike Beautiful x Powerful" a number of number of enterprising, independent women was gathered for a whole weekend in Paris to experience the campaign release.


Introducing: Nike Beautiful x powerful


This season Nike Sportswear launches the first of a new series of campaigns that are inspired by female athletes. Previously sneaker design and releases from Nike Sportswear has been based on male athletes and their performances. This ends with this Nike Beautiful x Powerful campaign.